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Digital marketing strategy and execution in 6 proven steps

Digital marketing strategy and execution in 6 proven steps

by Hristina Stefanova | Oct 1, 2020 | Strategy

SOSTAC® is probably the most well-known planning framework for digital marketing strategy and activities. It is not a linear process but a circular one where 6 concrete steps follow one another – Situation Analysis, Objectives, Strategy, Tactics, Action and...

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